Serathena: A New Name for Our Growing Business Scent Sational Wax melts

Serathena: A New Name for Our Growing Business

Welcome to Serathena,

Formerly known as Scent Sational Waxmelts,  We're excited to announce our new website and business name, which we believe better reflects our growing business and new products.

Although we had planned on making this change in the future, circumstances beyond our control forced us to change sooner than we expected. Quite simply a much larger American company that mass-produces there wax melt products with a similar name to our old name has accused us of copying them, which we vehemently deny. Not only because they are in America but also there products are mass produced with low quality why would we copy that?

As a business, we have come a long way since we first started, and we now offer a much broader range of products than we did before. As our product range has grown, we realized that our old name no longer reflects who we are and what we do. After much thought and consideration, we decided it was time for a change.

Here's everything you need to know about our new name and website

  1. About Serathena, we are a small, family-run business with a passion for creating unique and high-quality products. We started our journey by offering only a handful of wax melt products, but over time, we have expanded our offerings to cater to a wider audience.

  2. The Meaning Behind Our New Name We chose the name Serathena because it better reflects our brand's values and product offerings. "Sera" represents the "serene" and "calm" nature of our products, while "thena" symbolizes the "strength" and "durability" of our merchandise. Together, the name Serathena represents our commitment to providing our customers with high-quality products that stand the test of time.

  3. Our new website,, has been designed with our customers in mind. It features an easy-to-navigate interface that allows you to shop for your favourite products with ease. We have also made it easier for you to find the products you're looking for by adding new categories and improving our search function.

  4. At Serathena, we take pride in offering unique and high-quality products that you won't find anywhere else. Our product range includes a wide variety of items, from home decor to personal accessories. We carefully curate our products to ensure that they meet our high standards and exceed our customers' expectations.

  5. What the Future Holds We're excited about the future of Serathena and what it holds for our customers. We plan to continue expanding our product offerings and improving our website's functionality to make your shopping experience even better. We hope that you will continue to support our small business and help us grow.


Q1. Why did you change your name and website?

A1. We changed our name and website to better reflect our growing business and product offerings. It was a decision we had planned to make in the future, but circumstances beyond our control forced us to do it sooner than expected.

Q2. What does Serathena mean?

A2. Serathena is a combination of "sera," which means "serene" and "calm," and "thena," which represents "strength" and "durability." Together, the name represents our commitment to providing high-quality products that stand the test of time.

Q3. What type of products do you offer?

A3. We offer a wide variety of products, including Artwork, Wax melts and wooden home accessories, and much more. Our products are carefully curated to ensure that they meet our high standards and exceed our customers' expectations.

Q4. What's new on your website?

A4. Our new website features an easy-to-navigate interface, improved search functionality with a more user friendly experience

We are proud of our new name, Serathena, which represents our company's values and what we stand for. We are passionate about delivering high-quality products that meet our customers' needs and providing exceptional customer service. Our new name reflects this, as it is a combination of the words "Serene" and "Athena." The name Serene represents the calm and peaceful state that we strive to provide for our customers. Meanwhile, Athena is the Greek goddess of wisdom, courage, and inspiration, representing our commitment to innovation and quality.

Our commitment to providing exceptional customer service remains unchanged. We still value our customers and their opinions, and we will continue to offer the same high level of support and service. We want our customers to have a positive shopping experience, and we will do everything we can to ensure that their needs are met.

We hope that you will support our small UK business by saving our new web address,, and continue to shop with us.

Back to blog

Leave a comment

Please note, comments need to be approved before they are published.

Talk to our Home Fragrance Experts

Meet Cindy: A Passionate Home Fragrance Expert, Cindy is the creative mind behind, with a genuine passion for home fragrance and a wealth of experience spanning several years, Cindy has established herself as a trusted authority in the realm of wax melts and home fragrance, Contact me here

Discover Serathena`s wax melts
As the heart and soul of, Cindy's unwavering commitment to excellence, coupled with her extensive expertise, ensures that every product bearing the name is a testament to quality and sophistication.

Read customer views here